Privacy Policy

Effective 15 November 2026

Swayama is a service that helps businesses get found on Google Maps, in AI assistants’ answers and on WhatsApp. This policy explains what we collect, why, who we share it with and what you can ask us to do with it.

What we collect

• Your account: your name, email address, a hashed password, and the businesses you manage in Swayama.
• Your business details: what you tell us (name, address, phone, hours, products and prices, the words your customers search for) and what we read from your public website.
• Data from accounts you connect. When you connect your Google account, we read and, only when you approve, update your Google Business Profile: its details, reviews and replies, posts, photos and performance numbers. If you connect Google Search Console, Google Analytics or Bing Webmaster Tools, we read your site’s search and visit data. If you connect WhatsApp, we receive the messages sent to and from your business number.
• Public information about your market: Google Maps rankings for the searches you track, nearby competitors’ public listings, listing sites, and what AI assistants such as ChatGPT, Gemini, Perplexity and Claude answer to the questions we track for you.
• Payments: your plan, invoices and billing details such as your GSTIN. Card, UPI and bank details are handled by Razorpay. We never see or store them.
• Use of the service: sign-in times, the drafts Saarthi writes and the changes you make to them, what you approve or reject, and technical logs such as IP address and browser type.
• The free report: the business details and email address you enter on the report form.

How we use it

• To run Swayama for you: check rankings, draft review replies and posts, track AI answers, answer your questions through Saarthi, and reply to WhatsApp chats as you set up.
• To publish to Google or WhatsApp, only after you approve it.
• To send you the free report, service emails, invoices and messages you ask for.
• To bill you and meet our tax and legal duties.
• To keep Swayama secure and fix problems.
• To improve Swayama, including our own AI. We keep Saarthi’s drafts and your approvals and edits for this.

We do not sell your data, and we do not use it for advertising.

Google user data

Swayama’s use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements. In particular:

• We use Google user data only to provide and improve the Swayama features you see in the app.
• We do not transfer it to others except as needed to provide those features, to comply with the law, or as part of a merger or sale with your notice.
• We do not use it for advertising, and we do not use it to train general-purpose AI or machine-learning models.
• People at Swayama do not read it unless you ask us to, it is needed for security or legal reasons, or it has been made anonymous.

You can remove Swayama’s access at any time in Swayama’s settings or at myaccount.google.com/permissions.

WhatsApp messages from your customers

When your customers message your business on WhatsApp through Swayama, we process those messages for you, to reply as you set up and to show them to you. Your business decides what is said and is responsible for telling its customers how it uses their messages.

Who we share data with

We use these providers to run Swayama. Each gets only what it needs:

• Google and Meta (WhatsApp): to read and publish to the accounts you connect.
• AI model providers such as Anthropic, OpenAI, Google and Perplexity, directly or through OpenRouter: to write drafts and answers, and to check what AI assistants say about your business.
• Hetzner (servers in the European Union) and Cloudflare (network and file storage): to host Swayama.
• Razorpay: to take payments.
• SendGrid: to send email.

We also share data when the law requires it, or with a buyer if Swayama is sold. We would tell you first.

Where your data is stored

Your data is stored on servers in the European Union and may be processed in other countries where our providers work, including the United States. We use providers who protect it to the standard this policy describes.

How long we keep it

We keep your data while your account is open. If you ask us to erase a business, we hide its data at once, pause all checks, and erase it 30 days later. You can withdraw the request during those 30 days. Invoices and payment records are kept, without personal details beyond what the law requires, for as long as Indian tax law requires. Free report requests are kept for 12 months.

Your choices and rights

You can ask us to show you, correct, export or erase your data, or to stop a particular use of it. Email [email protected] from your account’s email address. We reply within 30 days. Depending on where you live, laws such as India’s Digital Personal Data Protection Act, 2023 and the EU and UK GDPR give you these rights, and you may also complain to your data protection authority.

If you connected Facebook or Instagram through Meta, you can also ask for deletion from your Meta settings. We handle those requests the same way.

Cookies

Swayama uses cookies only to keep you signed in and secure. We do not use advertising or tracking cookies. This website loads fonts from Google Fonts.

Security

We encrypt data in transit, store connection tokens encrypted, limit who on our side can access data, and keep records of access. No service is perfectly secure; if a breach affects you, we will tell you and the authorities as the law requires.

Children

Swayama is for businesses and is not meant for anyone under 18.

Changes

If we change this policy, we will update the date above. If a change matters, we will tell you by email or in the app before it takes effect.

Grievance officer

For complaints about how we handle your data, write to the Grievance Officer, Cellystial Technologies, at [email protected] or to the address above. We acknowledge complaints within 24 hours and resolve them within 15 days.